-
Now a days advertising is considered to be the big cause for huge sale in consumer goods as it communicates potential benefits of product. In this essay we are going to discuss the reasons on why advertising is so important for consumer good sales.
Advertising helps product to reach wide range of audience and show all potential advantages one can get using the product. With the help of media such as television, social media or radio, one can broadcast the advertisement with all the benefits they can provide to the people locally or globally for example IELTS application created in India advertised over a social media helping people globally. Hence, people get to know product and their potential advantages through advertisement which add up to the sales in a big way.
People get influenced what they see advertised by their favourite sports person or a celebrity which ultimately push them towards making a purchase of an advertised product. It’s been seen that there are so many famous people are part of the advertisement on a television commercial or print media where they describe potential advantages of a product, for instance Hollywood actress promoting a skin care product and influencing viewers that their skin will be like her’s on usage of the product which will end up in the product purchase by many viewers.
In the end, I will say that advertisement plays a big role in increasing the sales as product not only reach to a wider audience but also people get influenced what they see and end up buying those products.
