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  • Veena

    December 13, 2021 at 6:24 PM

    Updated essay.

    We all know that Marketing is the key to success for any business. Advertisements are part of marketing strategies to reach and attract customers to accelerate their sales. This essay argues if the large sale of products in today’s world is due to publicity or not and I agree to a certain extent that ads plays an important role in it.

    Advertisement plays an inevitable role in selling an item in the market. Without that there is no way for people to know about a particular product. Nowadays you can see ads almost everywhere , be it a TV, a website or a mobile app you just downloaded. Thanks to technology advancements , the ads appearing in your youtube or facebook or any website is personalized and it is based on your past or recent searches in the internet. For eg; if you start googling about ielts preparation, you will get all ads for ielts training from various institutes around the world. If you are really looking for a training, you will definitely start researching about that particular institute, that’s all they need and it’s a big win for the seller.

    On the other hand, sometimes advertisements are annoying , for example when a new popular movie is broadcasted in television, you will get to enjoy movie for 5 minites and then 15 minutes commercial break. In top of that , many ads are misleading and the products are not even worth as they are exaggerating in ads. Nowadays large organizations have a belief that ads can bring in a lot of revenue and they are spending a huge money on ads, in fact that is not sufficient for a product to be sold, instead the product should be of great quality and effective. Customer satisfaction is the ultimate goal of any product to be a hit in the market and without maintaining a high standard and effectiveness, money spend in ads also will be wasted.

    In my opinion , publicity plays an important role in big sales and without that it can take years for certain products to reach the common people and leads to loss of income.

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