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In the era of globalization, e-commerce marketplaces and supermarkets are popular amongst the new generation. Some people believe that due to the development and rapid expansion of supermarkets in some countries, many small vendors will not be able to compete and the same would result in the closure of local businesses. In the succeeding paragraphs, we have discussed why new generations are attracted to supermarkets.
One of the most important reason for shifting the trend of purchasing from local business to marketplace is the availability of all the items under one roof. People can buy grocery, electronics, clothes, and other essential needs from the supermarkets. For Eg., Big Bazaar a retail chain store in India sell all the items whether its related to the house or sports, or wedding in their stores, which would safe lots of time and effort for the buyer.
Another reason for choosing marketplaces is that goods are available at huge discounts in comparison to the small vendor’s shops. Along with the cheaper price, supermarkets offers the branded product with longer durability. For Eg. In the festive season, all the supermarkets offer discounts upto-50% of the product. People can save huge money while shopping from chain stores and can invest the money saved for alternative use.
Basis the aforesaid discussion, I strongly believe that development and expansion of marketplaces are good for buyers, however the same has a detrimental impact on the small vendors.
