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Advertisement are not just a gimmick because in current situation there are so many things are there.we don’t know about .we know what is advertisement .after that i want to share my opinion . advertisement are only tells about the thing which is launched and about the features. Ex if in the advertisement of fairness cream and other beauty products on that advertisement there is a comment girl we don’t know about this girl we are not going to purchase that product. And in other way any famous celebrity did this advertisement we have not think a twise we are ready to purchase the product ..what we understand by this .it’s meant that only gimmick is not there for advertisement so many other things are important ….