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Essay -Advertising & Paying Attention
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it.
Discuss both these views and give your own opinion.
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7 Replies
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Nowadays it is believed that the commercials often influence consumers’ decision to buy a product. On the other hand, few speculate that marketing disrupts one’s way to choose and holds off the decision to buy the products. This essay will discuss the pros and cons of the commercials.
The ones who feel that the commercials play an important role in our lives, tend to explore the nature of human emotions. Singing to this nature commercial experts try to convince people by how a particular product will help in bringing a change in their day-to-day work, therefore leading consumers to buy their products. Overall marketing executives manipulate humans’ emotions to sell their products. For instance, the Samsung phone company persuades many customers by comparing the specification of the product with other ordinary products of the same class. This kind of approach is considered to be successful in increasing sales growth in many sectors such as cosmetics.
However, few segments of society including myself, believe that there are too many options available in the market due to the advancement in technology in business sectors. People from these sections do not consider the commercials to hold any value in it. For example, if there is a need for a product people nowadays have all the information available on the web, so many ignore the promotions of any products and one more reason is due to the pop-ads which come onto the screen while working, enrages people with busy schedules, Therefore people overlook these promotions.
In conclusion, both viewpoints were explained with suitable examples. In my opinion, we only consider the commercials only when we are very keen on purchasing a product with certain specifications.
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Feedback:
Intro para:
Nowadays, it is believed that commercials often influence consumers’ decisions to buy a product. On the other hand, few speculate that marketing disrupts one’s way of choosing and holds off the decision to buy the products. (This essay will discuss the pros and cons of the commercials.) This essay will discuss both the viewpoints in detail.
– This essay is not asking about pros and cons but if adverts persuade us or not. Thats why its better to write discuss both the viewpoints.
BP1:
The ones who feel that commercials play an important role in our lives, tend to explore the nature of human emotions. In this regard, commercial experts attempt to persuade people that a specific product will help them bring about a change in their day-to-day work, thereby leading consumers to purchase their products. Marketing executives manipulate humans’ emotions to sell their products. For instance, the Samsung phone company persuades many customers by comparing the specifications of the product with other ordinary products of the same class. This kind of approach is considered to be successful in increasing sales growth in many sectors, such as cosmetics.
– Your opening line is unclear in context with the rest of the paragraph.
BP2:
…..One more reason is the pop-ads which come onto the screen while working, which enrage people with busy schedules and, therefore, look at these promotions. ( and disrupts their momentum.)
Conclusion:
Conclusion is incomplete, summarize all the ideas along with clear viewpoint that you agree with.
– Overall ,nice attempt.
-Clarity is very important. You need to complete all parts of the question.
Band Score – 3.5/6
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Many people argue that commercials make us to shop things while others say that we don’t show more interest in adverts because they are huge in number nowadays. This essay will discuss both the views and address the great success of advertisements.
Nowadays, people are aware of the tricks of marketing industry which makes the consumer to purchase more and more products by widespread promotions. So, individuals are no longer following the ads which has become very common in recent years. For instance, companies are trying their best to sell their products which are not of good quality as it was shown in the ads by providing some special offers during festival times or year-end clearance sales.
On the otherhand, some of the promotions in tourism industry are great to avail through internet ads. They make our travel safe and easy by covering all the places of interest and by providing transportation for the trip, pick up and drop services from our home to final destination along with guides. They actually saves our searching time of getting local transports and guides. Repetition of many commercials everyday in TV makes the consumer to purchase the same product especially in rural areas where public are not literate to read the instructions given in the products.
To conclude here, though some of the advertisements are not good if the products are picked very efficiently by looking into the detailed information given at the pack and also by analyzing the benefits of items will be of much use to customers to buy the best and recent products available in the market.
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Many people argue that commercials make us shop for things, while others say that we don’t show more interest in advertisements because they are huge in number nowadays. This essay will discuss both the views and address the great success of advertisements.
Nowadays, people are aware of the tricks of the marketing industry, which make consumers purchase more and more products by widespread promotions. So, individuals are no longer following the ads, which have become very common in recent years. For instance, companies are trying their best to sell their products which are not of good quality as shown in the ads by providing some special offers during festival times or year-end clearance sales.
On the other hand, some of the promotions in the tourism industry are great to avail through internet ads. They make our travel safe and easy by covering all the places of interest and by providing transportation for the trip, pick up and drop services from our home to final destination, along with guides. They actually save us the time of searching for local transport and guides. The repetition of many commercials on TV makes the consumer to purchase the same product, especially in rural areas where the public are not literate to read the instructions given on the products.
To conclude here, though some of the advertisements are not good, if the products are picked very efficiently by looking into the detailed information given at the pack and also by analyzing the benefits of items, it will be of great use to customers to buy the best and most recent products available in the market.
Feedback:
-Check words in bold for corrections.
-Intro para and conclusion is lacking coherence. Question is asking about ‘ If advertisements influences us or not’ . Here, conclusion is taking about how advertisements should give us right info about products.
-In BP 2 First give explanation and then example, its vice versa in this essay.
Band score – 3/6
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Certain sections of society believe that commercials play a significant role to influence people to purchase things, whereas others argue that adverts become so often(common) that one can ignore them. This essay will elucidate both the views and establish my preferences.
On the one hand, ads are gaining more audience attention day by day. First, it plays a vital role in helping customers choose the best product by providing adequate information. For instance, if a customer needs an item, such as salt with low sodium, he/she must know which brand sells this product, and without commercials, it’s very cumbersome to find such things in the market. Furthermore, there are many goods in the market that consumers use in their day to day life and they do not prefer to use any alternative for that, so if any of the product changes its brand name, packaging, or price, it will directly impact the customers. Therefore, ads become very useful to consumers to stay up to date about their favourite products.
On the other hand, those who believe ads have become so common that watching them is a waste of time, is also believe they hold significance. Due to high competition between brands for the same commodity, ads are now everywhere, including television, radio, websites, social media, and newspapers. So, mostly people start avoiding them as sometimes it starts annoying them.
For example, while watching a match, one can witness a single advertisement more than 50 times. Not only that, the same commercial is going to appear on various websites and social media platforms as well, so most people will start skipping to them. In addition to that, consumers have become smarter now. They do their own research before purchasing anything, instead of watching advertisements.
To recapitulate, commercials are important for companies as well as for consumers to sell and purchase a product. However, in my opinion, due to the overflooding of ads, it becomes quite annoying, so people stop paying attention to them, especially when the commodity is not of their interest.
Feedback:
– Divide your task into 4 paragraphs.
– Pay attention to grammar, like use of articles (a, the), subject verb agreement, and right choice of words.
– Do not go off topic. For example, the first line in your conclusion. This essay is about ‘If advertisements influence us or not’. It’s not about the importance of advertisements.
Band Score: -3.5/6
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