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In my point of view all the advertisement are not a gimmick. But yes some are definitely. Like I never believe in a product, which try to proves that it makes you beautiful change your skin tone or make changes in all over you appearance. After so many criticism specifically fair&lovely change their advertisement tactics or name . Not only fair& lovely but there are many brands in the the market which promotes white Skin directly or indirectly,that beauty only comes in package of white skin that show’s in their advertisement somehow. There is nothing to do beauty with the skin tone . Science already proves that skin tone depends on melanin. Special cells in the skin make melanin and that total medical affairs. No creem powder,or gel make skin colour change. People are already started thinking differently and that makes a difference in today’s world for sure …..
