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Nowadays it is believed that the commercials often influence consumers’ decision to buy a product. On the other hand, few speculate that marketing disrupts one’s way to choose and holds off the decision to buy the products. This essay will discuss the pros and cons of the commercials.
The ones who feel that the commercials play an important role in our lives, tend to explore the nature of human emotions. Singing to this nature commercial experts try to convince people by how a particular product will help in bringing a change in their day-to-day work, therefore leading consumers to buy their products. Overall marketing executives manipulate humans’ emotions to sell their products. For instance, the Samsung phone company persuades many customers by comparing the specification of the product with other ordinary products of the same class. This kind of approach is considered to be successful in increasing sales growth in many sectors such as cosmetics.
However, few segments of society including myself, believe that there are too many options available in the market due to the advancement in technology in business sectors. People from these sections do not consider the commercials to hold any value in it. For example, if there is a need for a product people nowadays have all the information available on the web, so many ignore the promotions of any products and one more reason is due to the pop-ads which come onto the screen while working, enrages people with busy schedules, Therefore people overlook these promotions.
In conclusion, both viewpoints were explained with suitable examples. In my opinion, we only consider the commercials only when we are very keen on purchasing a product with certain specifications.
