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  • IELTS Writing Task 2

    Posted by isha on December 8, 2021 at 1:25 PM

    The main reason for the high sale of consumer goods in today’s society is advertising. To what extent do you agree or disagree?

    Kapil replied 4 weeks, 1 day ago 6 Members · 9 Replies
  • 9 Replies
  • Shivani

    Member
    December 9, 2021 at 2:57 PM
    100 Network Points
    Activity Points 530

    In today’s world advertising is a key feature for every business. Any product can be provoke customers to buy no matter if they need it or not it is with a use of advertisement. Increasing use of Digital marketing is making it even more convenient. This essay completely agrees with the concept that good customers pass on their good feelings to others. In this article, we will look at the reasons why certain people are easily persuaded by certain things, as well as whether consumers buy what they need or what has received positive evaluations.

    To begin with, some people enjoy being followers and are easily persuaded to change their thoughts, which can be used as a target by a firm to encourage them to purchase items from a website or a store. For example a brand name Mama earth was recently launched it is a skincare brand they choose Instagram influencers to promote their product and within months every household had one of their products. Hence this shows that adverting their product on the right platform had a huge impact on sales.

    Second, many people, including adults, are influenced by positive ratings and remarks about certain products, which motivates them to purchase it. For example the high charges could be a marketing to show that the product is worth selling. The general people as a whole has to be more aware of how to save money and time without being easily influenced.

    Finally, good products do not need advertising in order to be presented. It is sure that we live in a time where social media and advertising had a huge impact on consumers decision making towards a product.

    • isha

      Administrator
      December 10, 2021 at 10:28 AM
      520 Network Points
      Activity Points 6030

      Feedback:

      Introduction:

      Any product can be provoke instead write ‘can provoke ‘Any product can provoke customers to buy no matter if they need it or not it is with a use of advertisement.

      You can start with this -Power of advertisement is the major reason behind people buying products irrespective of their need for it.

      This essay completely agrees with the concept that good customers pass on their good feelings to others.- This sentence is not in sync with the actual essay topic.

      In this introduction thesis part is not clear and the side that you are taking here.

      Body Paragraph 1

      -brand ‘named’ instead of brand name

      -recently launched. It is – Full stop will complete it

      Few Grammatical errors are here.


      Body Paragraph 2

      high charges… that product is worth’ buying’ rather than ‘selling’

      Use ‘common people’ instead of the general people

      Conclusion:

      In conclusion, assert your stand one more time regarding the main question with overall conclusion.


      In lexical resources words like popular commodities, consumers’ perspective,marketing gimmick , Incremental sales,endorsed etc could be used.



  • Silk

    Member
    December 9, 2021 at 3:07 PM
    100 Network Points
    Activity Points 640

    It is true that we are increasingly surrounded by advertising by companies that we want to sell us their products. I agree that advertising has impact on sales of consumer which i will be discussing in this essay.

    Advertisement can certainly temp people to buy products that they might not otherwise want. A good example could be any food app. Even though we are not sometime hungry but when we watch any advertisement mentioning some discounts or any new update about new restaurant we immediately tend to visit that restaurant or order the food online. Perhaps it is the influence of marketing that leads us to make these kind of decisions. Some time in form of festive offer or clearance sales we get to think that we are getting profit out of it or being benefitted if we opt it and grab the offer.

    Advertising makes product much easier and faster to be accessed by the people across the world. For example when you search a product online you also get suggested items which people have taken with that same product or if the particular product is out of stock you get option of all other similar product we sometime get a chance to purchase new product than our regular used product and sometime we like it and get benefitted out of it. We find celebrity are invited to advertise the good by using their influential to target their fans. This is no doubt for increasing sales.

    In conclusion, advertising can motive people to go for shopping sometimes we get benefitted out of it and sometime we just fall for their marketing strategy but yes i agree that high sales of consumer’s product is advertising in day today society.

    • isha

      Administrator
      December 10, 2021 at 11:41 AM
      520 Network Points
      Activity Points 6030

      Please read words written in Italics, these are corrections.

      It is true that we are increasingly surrounded by advertising by companies that want to sell us their products. I agree that advertising has an impact on sales of consumer goods, which I will be discussing in this essay.

      Advertisements can certainly tempt people to buy products that they might not otherwise want. A good example could be any food app. Even though we are not hungry, when we watch any advertisement mentioning some discounts or any new update about a new restaurant we immediately tend to visit that restaurant or order the food online. Perhaps, it is the influence of marketing that leads us to make these kinds of decisions. For example, we get festive offers or clearance sales ,which is again a marketing gimmick.

      Second Body paragraph is difficult to understand in context of advertisements. It mentions about cross selling of related products but how its related to advertisements?

      In conclusion, advertising can motivate people to go shopping ,sometimes we get benefited from it and sometimes we just fall for their marketing strategy but yes I agree that high sales of consumer’s product is because of attractive advertisements.

      Feedback:

      Well tried Silk! Look out for some silly mistakes in the form of Grammatical errors.

      Body paragraph 2 is not in sync .

      More use of synonyms and vocab could be there, for example for products ( which has been repeated), use can use goods ,consumer items, retail goods etc.

  • Veena

    Member
    December 12, 2021 at 4:44 PM
    100 Network Points
    Activity Points 280

    We all know that Marketing is the key to success for any business. Advertisements are part of marketing strategies to reach and attract customers to accelerate their sales. This essay argues if the large sale of products in today’s world is due to publicity or not.

    Advertisement plays an inevitable role in selling an item in the market. Without that there is no way for people to know about a particular product. Nowadays you can see ads almost everywhere , be it a TV, a website or a mobile app you just downloaded. Thanks to technology advancements , the ads appearing in your youtube or facebook or any website is personalized and it is based on your past or recent searches in the internet. For eg; if you start googling about ielts preparation, you will get all ads for ielts training from various institutes around the world. If you are really looking for a training, you will definitely start researching about that particular institute, that’s all they need and it’s a big win for the seller.

    On the other hand, it is a fact that, advertisement alone is not sufficient for a product to be sold, it should be of great quality and effective. Customer satisfaction is the ultimate goal of any product to be a hit in the market and without maintaining a high standard and effectiveness, money spend in ads also will be waisted.

    In my opinion , publicity plays an important role in big sales and without that it can take years for certain products to reach the common people and that too only if the product is 100 percent effective and undoubtedly does its purpose.

  • Veena

    Member
    December 13, 2021 at 6:24 PM
    100 Network Points
    Activity Points 280

    Updated essay.

    We all know that Marketing is the key to success for any business. Advertisements are part of marketing strategies to reach and attract customers to accelerate their sales. This essay argues if the large sale of products in today’s world is due to publicity or not and I agree to a certain extent that ads plays an important role in it.

    Advertisement plays an inevitable role in selling an item in the market. Without that there is no way for people to know about a particular product. Nowadays you can see ads almost everywhere , be it a TV, a website or a mobile app you just downloaded. Thanks to technology advancements , the ads appearing in your youtube or facebook or any website is personalized and it is based on your past or recent searches in the internet. For eg; if you start googling about ielts preparation, you will get all ads for ielts training from various institutes around the world. If you are really looking for a training, you will definitely start researching about that particular institute, that’s all they need and it’s a big win for the seller.

    On the other hand, sometimes advertisements are annoying , for example when a new popular movie is broadcasted in television, you will get to enjoy movie for 5 minites and then 15 minutes commercial break. In top of that , many ads are misleading and the products are not even worth as they are exaggerating in ads. Nowadays large organizations have a belief that ads can bring in a lot of revenue and they are spending a huge money on ads, in fact that is not sufficient for a product to be sold, instead the product should be of great quality and effective. Customer satisfaction is the ultimate goal of any product to be a hit in the market and without maintaining a high standard and effectiveness, money spend in ads also will be wasted.

    In my opinion , publicity plays an important role in big sales and without that it can take years for certain products to reach the common people and leads to loss of income.

    • isha

      Administrator
      December 13, 2021 at 7:43 PM
      520 Network Points
      Activity Points 6030

      Feedback:

      Few Grammatical errors:

      2nd Line – advertisements play
      5th line

      – on the internet

      6th line for training
      researching that

      – enjoy the movie

      -5 minutes

      – then a 15 minutes

      – On top of that

      – huge amount of money

      – spent on ads

  • Maninder

    Member
    December 17, 2021 at 10:28 AM
    140 Network Points
    Activity Points 1370

    Advertising play’s a vital role in attracting a large number of targeted people which would result in higher volumes of sales for a company. I strongly agree with the above statement and in the succeeding paragraph, I have provided the reasons for supporting my contentions.

    Presently, in the world, there are millions of companies are operating in the consumer goods industries. Thousand of companies are selling identical products which might differ from other companies products in size, shape, quality, color and price. In this competitive market, companies are spending millions of dollars to showcase why their product is best and value for money in comparison to others. For Example- Biscuit manufactures Parle-G is spending 5 % of total revenue on advertising, which results in an increase in volume by 15% on year on year basis.

    Secondly, the number of products available in the markets are very large and consumer got confused in selecting the best product suitable for their requirements. Advertising guides consumers about the property of a particular product and how it is suitable for their requirements. For Example- Advertising of a glue stick depicting the example of the use of glue sticks in fixing broken items will help us in understanding, whether the same will serve our purpose or not.

    To conclude, i would like to say advertisement is beneficial for both company as well as consumer and which would results into gain of sale and loyalty of consumers.

  • Kapil

    Member
    June 4, 2022 at 7:48 PM
    120 Network Points
    Activity Points 2510

    In this modern era, the market has grown rapidly due to publicity of products, and it is argued that it is the major reason for the growth in the sell. I completely agree with this statement, because of creates awareness among the users and builds trust level through creating a trend. In the forthcoming paragraphs, I shall discuss in detail with examples and sum up with a logical conclusion.

    To begin with, advertisements provide information about the items and services, and it is necessary to know before used by the buyer. Nowadays, a plethora of advertisement companies create creative content for the consumer which helps them to raise sales, which provides advantages to use their products profoundly, so people are aware of it and they think about buying at any cost. For instance, human beings didn’t prefer electric vehicles till the last 2 years, but Honda has promoted their vehicle with a number of benefits such as cheaper to use and saving the environment, so consumers could understand the advantages thereby they lead to buy and the company growth has reached to 110% in a year.

    Moreover, these days youngster follow their favorite actor and actress on the social media and they keep updated on their activities, so big brand companies take this advantage and promoted their items through hands of the famous movie star, which is also one type of mass promotion to attract the huge shoppers. For example, the Nokia phone lost its market size in 2010, so they launched their new model with help of Tom Cruise who has millions of followers all over the world, they got successful to grow up their business.

    To conclude, it is already proven by many brands that advertising is a medium of the bridge to reach the customers for hiking the sale, and if sellers don’t follow this route they could not get success in the business.

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