[Pranay]

In today’s world of rapid development, information technology is at paramount of every innovation and now it is changing our lives at home, work and for leisure. We will talk about the advantages it offer and also about some disadvantages resulting to its overuse.

Firstly, I would like to say that today we are surrounded by technological devices and it’s been like our integral part. Their are many advantages of information technology but couple of important positive side are namely how information is easily available on our fingertips through mobiles and computers. Also now their are many technological devices available which automates repetitive tasks. Through easy access of internet we are able to know world around us, which simplifies daily activities like online searching the place around us, online shopping, internet banking, weather information and prediction etc. Whereas some innovative technology like centralized control of lighting at home, vacuum robots, autonomous cars, etc are revolutionizing our day to day talks. So these are just to name a few but information technology is assisting us at home, office or for leisure.

That’s said, every technology has its disadvantages if not use responsibly. To name a few, it is a threat to ones privacy whereas it also makes us dependent and addicted to it. The increased reliance on digital platform raises concern about privacy and potential risk of data breaches. Whereas excessive use of technology, particularly in foam of mobile devices and social media is impacting our mental health. So it we don’t let technology take over us and responsibly use it, it can be a boon.

Striking a balance between leveraging technology advantages and addressing its drawback is essential for sustainable future. Policymaker, businesses and individuals must work together so that we can enjoy its positive aspect while addressing its challenges.

[Pranay]

Any form of Advertisement for consumer products has now a days became very important to achieve healthy sales and longevity of the company. I agree with the opinion because in today’s world of rapid innovation and competition advertisement of a product is essential. Moving further we will see how positive advertisement can increase knowhow of the product’s unique features and increase its brand value which ultimately elevates product sales.

First of all, I believe that in this competitive environment for a company to survive they have to innovate and add valuable features to their products which in-turn has to reach consumers at large. This is were advertisement of any form plays important role. It is essentially very important to bring into everybody’s notice if the features are really innovative and address the pain areas of user. For example, recently apple iPhone 15 came up with a battery which can last much more longer then all previous editions, that is indeed a breakthrough and has to be advertise at global scale. That’s why it is important to invest in ads for better awareness of product resulting in more sales.

Secondly, it is very important for a company to regularly keep the advertisement floating of their products to increase the brand value of company and also to scale brand name. It has been a proven strategy of marketing, to publish new product or features to keep brand value alive in market this will also expedite its development process. For instance, Sony was earlier manufacturing only video cameras but now seeing at the competition and its expertise in picture quality it has starting manufacturing still cameras which has made their brand value increased keeping their advertisement frequency a major boost. Thus periodical advertisement keeps brand value at check and also helps increasing sales and adding new products in company’s profile.

To conclude, I strongly believe that advertising can positively affect product sales for consumer products. This is because it keep the brand name floating in minds of people and also push the team to make innovating and valuable products.